We're a creative bureau with a curated lens on equestrian culture & today's lifestyle.
fa·ra·si
/faˈrasi/nounSwahili
- horse.
- a creative bureau born in São Paulo, riding worldwide.
We craft brands that unite the timeless spirit of the equestrian world
with the creativity of the present, connecting people, culture and lifestyle.
Equestrian Brands
For equestrian brands seeking to strengthen identity, connect with new audiences, and expand cultural and commercial presence inside and beyond the arena.
Athletes & Teams
For riders and teams aiming to grow their presence, attract strategic partnerships, build strong identities and develop connections between performance and lifestyle.
Non-Equestrian Brands
For brands from other industries looking to connect with the equestrian community authentically, forging long-term connections between brand values and horse culture.
Before we build a brand,
we listen to the people who matter.
Every Farasi project starts with research, listening to the equestrian world until we understand it from the inside. We study how it talks about itself, in conversations with riders, trainers, breeders, veterinarians, organizers and brands.
What we learn becomes a living base of narratives and insights about how equestrian culture lives inside and outside the arena: what people value, whom they trust and how they decide. It informs every project we take on, from a brand strategy to a trophy.
Insights
Market Research & Consumer Insights
We investigate the people, behaviours, dynamics and shifts shaping the equestrian world, turning complexity into clearer business and brand decisions.
The equestrian market is not one audience. Disciplines, communities, levels of involvement and cultural codes shape different expectations, behaviours and opportunities.
- Brand Diagnosis
- Market Diagnosis
- Consumer Segmentation
- Qualitative Research
- Quantitative Research
- Competitor & Benchmark Analysis
- Trend Mapping & Forecasting
- Opportunity Map
- Brand Innovation Roadmap
Branding
Brand Strategy & Identity
We start with strategy, defining what a brand stands for and where it competes, then shape its name, voice and visual identity, and guide how it goes to market.
In the equestrian world, credibility is earned slowly and read in detail. Codes of heritage, craft and performance are recognised at once, and so is a brand that borrows them without substance.
- Brand Strategy
- Brand Platform & Positioning
- Rebranding
- Brand Architecture
- Naming & Trademark Screening
- Verbal Identity
- Visual Identity
- Brandbook
- Go-to-Market Strategy
Comms
Communication Strategy & Relations
We start from the audience and the message, then plan where, when and through whom it travels: campaigns, content, sponsorships, media and the athletes who give it weight.
The sport runs on a season of shows, a close circle of riders, trainers and press, and word of mouth at the stable. Being present at the right moment, with the right people, counts more than volume.
- Comms Planning
- Narrative & Key Messages
- Brand Campaigns
- Transmedia Content
- Brand Calendar
- Sponsorship Strategy
- Media & Influencer Relations
- Athlete & Brand Relations
- Crisis Prevention & Management
Experience
Brand Experience & Service Design
We map how people meet a brand, from the first contact to the show, the stable or the store, and redesign each moment so it lives up to what the brand stands for.
Equestrian brands are judged in person: at the arena, the tack shop, the vet visit, the hospitality tent. Riders, owners and families notice care and consistency, and they talk about it.
- Customer Research
- Benchmark Research
- Consumer Journey
- Service Ideation Workshop
- Prioritization of Improvements
- Martech Integration
- Support Channels
- Brand Moments
- Brand Environments
Gifting
Gifting & Recognition Design
We decide with the brand what to give, to whom and when, then curate, design and produce each piece, from trophies and awards to gifts, kits and packaging.
Recognition is part of equestrian culture. Rosettes, trophies and hospitality gifts are kept, displayed and remembered, which makes them one of the most lasting ways for a brand or sponsor to be present.
- Awards Design
- Corporate Gifts
- Gifting Curation
- Custom-Branded Items
- Relationship Kits
- Welcome & Onboarding Kits
- Packaging & Stationery
- Sampling Strategy
- Seasonal or Themed Products
Tailoring
Tailor-Made Strategic Projects
For briefs that fit no single service, we bring research, strategy and creation together, for one project or as an ongoing brand partner.
Many of the best opportunities sit between worlds: a fashion house entering the sport, a show becoming a lifestyle, a breeder with a story to tell. They need a team fluent in both sides.
- Collaborations
- Events & Experiences
- Editorial Projects
- Product Development
- Brand Advisory
- CBO as-a-Service
- Brand Desk
- Design On-Demand
- Team Training
A new rider is walking in, and the look got there first.
Beginners, children and families are changing who fills the arena, and what they expect from the brands that meet them.
Read the Insight→If your brand could ride into the horizon, what story would it tell?